ShelfLink replaces outdated buying cycles with a transparent, performance-driven allocation system for physical retail. Give emerging brands fair access. Monetise underused space. Optimise shelf performance continuously.
Physical retail is economically critical but operationally outdated. ShelfLink addresses the structural gaps that no existing solution tackles.
New products wait 6-12 months for shelf trials due to quarterly buying cycles and relationship-driven decisions, creating massive bottlenecks for innovation.
Underperforming products hold space due to contractual inertia while better alternatives struggle to gain access. No dynamic reallocation exists.
Slotting fees and promotional commitments exclude emerging brands from physical retail, even when local demand exists.
Independent venues have valuable counter and display space that generates little revenue due to lack of structured monetisation.
Flexible shelf arrangements fail because brands can't verify placement execution and venues can't ensure compliance at scale.
Shelf allocation decisions can't be explained or defended, creating internal risk and preventing fair, transparent processes.
A complete closed-loop system that transforms physical shelf space into a governed, allocatable resource.
Convert physical placements into measurable micro units with encoded attributes: placement height, footfall intensity, customer demographics, and adjacency influence. Make shelf space comparable and tradable.
Book placements for controlled trial windows. Test demand in specific locations without permanent range commitments. Reduce access friction from months to days.
Verified outcomes directly influence future shelf access. Sell-through rates, compliance scores, and demand signals determine renewals. Merit replaces politics.
Time-stamped photo evidence confirms correct placement and duration. Build trust through auditable execution. Scale flexible arrangements without disputes.
Embedded constraints prevent category monopolisation and pay-to-win dynamics. Emerging brands compete on performance, not budget. Retailers defend decisions with transparency.
Enterprise retailers, independent shops, cafés, gyms, and salons participate under the same framework. One consistent method for all physical access.
Be among the first UK businesses to transform how you allocate, manage, and monetise physical shelf space. Limited early access available.